Appalachia is more than a place. The Appalachian Mountains are rich with customs, food and dialect that is not found anywhere else. Those mountains are at the core of the people who were raised there or have adopted it as home. The mountains become part of who we are, why we are, and how we go about what we do.
One of the things that many Appalachia natives are particular about is how we say our name. This is also something that many people from elsewhere do not understand. In Central Appalachia, where I am from, it is app-uh-LATCH-uh, not app-uh-LAY-sha. I am told that there are people in Appalachia who were taught to use the latter pronunciation. Fair enough, I obviously get regional dialect. Please understand, when you say App-uh-LAY-sha in much of Appalachia people, in addition to knowing immediately that you are not a local, may think you are trying to be fancy or worse. How you say the word Appalachia matters.
As you can tell, I and many others feel strongly about this word. So, when stumbling around on the internet I found a company called Pronunciation Tees I was super excited. What do these people do? Well, they get me and my people. Pronunciation Tees produces t-shirts that proudly display the proper pronunciation of Appalachia – [app-uh-latch-uh].
The moment I saw this shirt I had to have it. Oh, and it gets better, the mission statement of the company is to
Help raise awareness about the infection known as [app-a-lay-sha].
I encourage everyone to support these brave and creative folks. It’s cool, it’s fun, and it’s just plain right.